Unconventionalism Gets You To Where You Want To Go

By Fatmanur Erdogan, Hürriyet Daily News May 27, 2009 Last week, many marketing and communication professionals gathered in the Marka conference. For me, Marka is a truly inspiring event. I don’t go there to learn anything new, but it lifts up my spirit, unleashes my creativity and ignites my passion for entrepreneurial activity. As always, the conference had many great speakers, two of which were more memorable. One Gerald Ratner, an infamous british business man, who was a victim of a communication crises, and who could rise above all sorts of challenges that most wouldn’t be able to survive. Two, […]