Web 2.0 Impacts Brand Communication

By Fatmanur Erdogan, Hürriyet Daily News Today’s marketing and communications professionals face a serious challenge. New internet technologies are changing our customers’ communication styles dramatically, and failing to keep up with them is failing to prepare our businesses for the future. It used to be that the higher you went in your career, the fewer […]

Service Sets Your Company Apart

By Fatmanur Erdogan, Hürriyet Daily News Some years ago, companies figured out how to build quality products. In almost every sector, and in almost every cost position, you’ll find good design and quality manufacturing. However, what most companies haven’t figured out is how to provide high quality customer service. Now and into the future, service […]

Communication Styles for 21st Century Management

By Fatmanur Erdogan, Hürriyet Daily News In the old days, Turks preferred home-prepared food to eating out in restaurants. Today, professional couples with less time than money log onto yemeksepeti.com to order dinner after an exhausting workday.  Their lifestyle habits don’t resemble those of their parents. How many years did it take for Nike, Starbucks […]

Extraordinary Roads to Success

By Fatmanur Erdogan, Hürriyet Daily News Last week, many marketing and communication professionals gathered for the Marka conference at Istanbul’s Çırağan Palace. Marka is a truly inspiring event. Every year, it lifts up my spirit, it unleashes my creativity, and it ignites my passion for entrepreneurship. The conference had many great speakers, two of whom […]