You Are Not Really Customer Centric

Fatmanur Erdogan By Fatmanur Erdogan, Hurriyet Daily News (click) I see it happen all the time.  Companies think they are being customer-centric, but the actual experience they offer their customers doesn’t back that up. Sure, the companies offer statistics saying 95% of their customers are happy with their service, but we all know the qualifications […]

Make Networking Fun And Interesting

By Fatmanur Erdogan, Hurriyet Daily News (click) Wherever you turn for career advice, you’re bound to hear about the importance of networking. Over and over, you hear the phrase “it’s not what you know, it’s who you know”.  Sometimes the hype around networking gets so intense you might think that if you’re not a pro […]

Cut Your Teeth On Twitter

By Fatmanur Erdogan, Hurriyet Daily News (click) No matter what kind of business you are starting, your success will depend largely on how well you market and sell yourself and your ideas. If you are looking for an accessible way to hone your marketing and customer relations skills in preparation for your entrepreneurial leap, consider […]

Savor Success, Speed Thru Failure

By Fatmanur Erdogan, Hürriyet Daily News, Savor Success, Speed Through Failure I love the copious amounts of research and writing that come out of Harvard University. Whatever kind of information you are looking for, you can bet someone at Harvard has already studied the subject.  All universities should expect such a prolific amount of publication […]