İyi oluş kavramı kalkınmayı kapsayan, geliri, eğitimi, mutluluğu, evliliği ve daha bir çok değişkeni içine katan oldukça geniş bir kavramdır. İyi oluş, bir ülkede vatandaşların ne derecede refah içinde yaşadıklarını görmek için, toplumsal çıktıyı gösteren, “tahmini yaklaşım” ve bu sunulan olanaklar karşısında insanların ne derecede refahta hissettiklerini, mutlu ve memnun olduklarını, ne kadar süre mutlu yaşadıklarını ortaya koyan “belirgin yaklaşım” dan yararlanılır. İyi olma durumunu gösterirken ayrıca hem objektif hem de sübjektif göstergeler kullanılır. Sübjektif göstergeler bireylerin yaşadıkları deneyimler sonucu ortaya çıkan duygulardır. Objektif göstergeler sübjektif göstergeleri yaşatan etmenleri içerir.
About 2 years ago, I had an issue with my iMac. It stopped working during a presentation. I had been using Macs since 1997 and I never had any issues. I took it to a local Apple service store and the response wasn’t one I was used to from an Apple rep. I got irritated and decided to write an email to Tim Cook, CEO of Apple. I really have a special connection with Apple. When I was working in Singapore, I got a job offer from California. They were looking for a Marketing Manager who could manage the nation’s […]
There is a crisis of public trust in business, institutions, government and non-governmental organizations (NGOs)–global study finds. CEOs’ trust has plummeted, too. Do they really care? Most executives understand that trust is key for business growth. But to gain trust, they do very little and in baby steps. So, it makes us wonder: Do they really care? Because if they did care, solutions are abundant. They either don’t know how to go about building trust and loyalty or they really don’t care. Which is it? Here is one solution to companies who care: Let’s take transparency. Demands for “transparency” carry […]
The world we experience is not the real world. It’s a mental construction, filtered through our physical senses. Which raises the question: How would our world change if we had new and different senses? Could they expand our universe? Technology has long been used to help people who have lost, or were born without, one of the five primary senses. More recently, researchers in the emerging field of “sensory enhancement” have begun developing tools to give people additional senses—ones that imitate those of other animals, or that add capabilities nature never imagined. Here’s how such devices could work, and how […]
One barrier to climate change is bad choice architecture. If we frame a fee as a “carbon offset” instead of a “carbon tax,” we could move people to make more environmentally friendly decisions. This term “choice architecture” was coined by Thaler and Sunstein (2008) and refers to the practice of influencing choice by changing the manner in which options are presented to people. For example, this can be done by setting defaults, framing, or adding decoy options. Default options are pre-set courses of action that take effect if nothing is specified by the decision maker (Thaler & Sunstein, 2008), and […]