Hoşgeldin Amazon.

Fatmanur Erdogan tarafından kaleme alınan bu makale, Brand Map Dergisi Mart-Nisan 2018 sayısında yayınlanmıştır. Yıl 1998. Kaliforniya’nın Santa Barbara şehrindeyim. Saat epey geç olmuş. Ofiste kimsecikler kalmamış. Ben masamda oturmuş internette araştırma yapıyorum. Gözlerim ekrana bakmaktan sulanmış ve kendimi işe öyle kaptırmışım ki, masa telefonum kulağımın dibinde birden çalınca irkiliyorum. Arayan Dean. Dean, şirketin en […]

BrandMap Mayıs 2018 Köşe Yazısı

Building Trust Through Transparency

There is a crisis of public trust in business, institutions, government and non-governmental organizations (NGOs)–global study finds. CEOs’ trust has plummeted, too. Do they really care? Most executives understand that trust is key for business growth. But to gain trust, they do very little and in baby steps. So, it makes us wonder: Do they […]

Beyond The 5 Senses

The world we experience is not the real world. It’s a mental construction, filtered through our physical senses. Which raises the question: How would our world change if we had new and different senses? Could they expand our universe? Technology has long been used to help people who have lost, or were born without, one […]

The Science of Swaying Choices

One barrier to climate change is bad choice architecture. If we frame a fee as a “carbon offset” instead of a “carbon tax,” we could move people to make more environmentally friendly decisions. This term “choice architecture” was coined by Thaler and Sunstein (2008) and refers to the practice of influencing choice by changing the […]