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Corporate Social Branding Lab

If you want your business to stay in the game and thrive, brands need to start delivering attributes that cater to the needs of todays customers and society. How? Contact me for a consulting or a seminar for your organization at fatmanur@ippaworld.com

Learn To Enjoy The Winds Of Change

By Fatmanur Erdogan, Hurriyet Daily News (click here for Learn To Enjoy The Winds Of Change) Almost every day, we can see cars going the wrong way down the street.  To their drivers, the “Wrong Way” or “No Entry” signs mean little.  These people are endangering the lives of the other drivers on the road, but they don’t stop there.  They force the legal drivers to back up or otherwise reroute themselves, in order to accommodate their errors.  If the law-abiding drivers resist, the wrong-way drivers often yell and scream and gesture such that those in the right feel guilty […]