TEDxBursa: The Future of Work. Gelecek Nasıl Gelecek?

Gelecekte ayakta kalacak şirketler, Kurumsal Sosyal Marka dinamiklerini bugünden kurgulayan ve yönetebilen şirketler olacak. Pazarlama iletişimi, marka yönetimi, kurumsal iletişim ve insan kaynakları departmanlarının elele vererek çalışması gereken ancak dış iletişim ayağının tek bir birimde toplanarak ilerlemesi gereken bu süreç, organizasyonları bugün bir birine sokuyor. Gelecekte organizasyonlarda bir konsolidasyonun olacağını bekleyebilirsiniz. Günümüzde Dijitalleşme şirketlerin ajandalarında. Bu dönüşüm insanla başlar, insanla devam eder. Oysa teknoloji sadece bir ataçtır… http://www.ippa.biz/corporate-social-branding-lab/

The End of Communication As We Know It

I’ve introduced and systematically implemented social branding management systems in large and international organizations. I don’t just talk about the benefits of moving from social responsibility toward social branding in organizations; instead I show you what works for you and why. To craft a seminer on social branding and you, please contact me at fatmanur@ippaworld.com

Are You Emotionally Healthy?

Possessing emotional health has nothing to do with how intelligent or attractive or rich you are. In fact it is possible that high achievers are the least likely to be emotionally healthy, of any group. Many emotionally healthy people have relatively low paid, low status jobs and focus more on their home than their work […]

Building Trust Through Transparency

There is a crisis of public trust in business, institutions, government and non-governmental organizations (NGOs)–global study finds. CEOs’ trust has plummeted, too. Do they really care? Most executives understand that trust is key for business growth. But to gain trust, they do very little and in baby steps. So, it makes us wonder: Do they […]

The Science of Swaying Choices

One barrier to climate change is bad choice architecture. If we frame a fee as a “carbon offset” instead of a “carbon tax,” we could move people to make more environmentally friendly decisions. This term “choice architecture” was coined by Thaler and Sunstein (2008) and refers to the practice of influencing choice by changing the […]

From Good To Great

By Fatmanur Erdogan, Hurriyet Daily News Sometimes being good just isn’t good enough. When the initial highs of success begin to fade, we almost always want more. We want to move on to even greater things. Whatever our current level, we want to reach for the next one. I think this is human nature. I don’t think I’ve ever met […]