Bloomberg HT – Yaşam Kalitesi Odaklı İletişim & Sosyal Sorumluluk Projeleri

Bloomberg HT, Aslı ile İşin Aslı programına IPPA Communications yönetici ortağı Fatmanur Erdoğan ile Doç Dr. Korkut Ulucan konuk oldu. Erdoğan, yaşam kalitesi odaklı iletişim ve sosyal sorumluluk yaklaşımının neden önemli olduğunun altını çizdi. IPPA Yaşam Kalitesi Modeli için ippaworld.com sitesini ziyaret edebilirsiniz. Bllomberg HT, Aslı ile İşin Aslı Programında yaptığımız sohbete buradan ulaşabilirsiniz.

Kahneman on Objective Happiness

“Being pleased or distressed is an attribute of experience at a particular moment. I will label this attribute instant utility, borrowing the term ‘utility’ from Bentham (1789/1948). . .Satisfaction questions refer to more inclusive domains of life, such as family life or work. . .At the highest level of integration we find dimensions such as happiness, or well-being, which encompass all domains of life. . .The perspective of the present chapter is bottom-up. It takes the instant utility of the moment as the basic unit of analysis and seeks an objective and normatively justified definition of ‘true’ well-being that is based […]

CNN Turk: Gündem Özel | How will the future look like?

What does the future look like? Can we talk about the future without addressing the needs of today? If you are sick and tired of just hearing about robots, stay tuned to CNN Turk’s Gündem Özel.

If you are tired of experts talking about robots taking your jobs or humans becoming cyborgs, this program is for you. We debate the perils companies create by labeling employees as Y or X or Z. We discuss whether it is really generation Y that changes our times or other factors. If you don’t enjoy over generalized conversations about the future, tune in.

Joy.ology Talks

I will be giving a keynote at the Joy.ology Talks event about happiness and corporate branding. My main premise is that focusing on happiness will not bring any productivity or profits to your organization. From an individual’s perspective, I will recommend the same. What I will advocate is a focus on “Quality of Life” which includes both objective and subjective measures. So, once you put “wellbeing-quality of life” at the center of your corporate branding initiatives, you are more likely to have thriving individuals, organizations and society.

Korumacılar ve İlerlemeciler

Ben ve pazarlama danışmanı kardeşim Ali Erdoğan artık yeni bir kurum içi segmentten bahsetmemizin zamanı geldi de geçiyor diye düşünmekteyiz. Biz bu yeni kurum içi segmente “Korumacılar ve İlerlemeciler” adını vermekteyiz. Bu makalede sizlere şirketlerin “Korumacılar ve İlerlemeciler” olarak organizasyonlarını segmente etmesinin neden önemli olduğunu, böyle yeni bir bakış açısıyla hareket etmenin faydasını ve neden rekabette kritik başarı faktörü olduğuna inandığımızı anlatmak ve tartışmaya açmak isteriz. Başlangıç noktamız şu sorudan doğmaktadır: İşletmeler neden çağa ayak uydurmakta geç kalıyor? Bu soru bizce iki açıdan önem taşıyor. Inovasyon, dijitalleşme, çeviklik, yetenek, kültür gibi konuların iş dünyasında sıkça konuşulduğu bir dönemdeyiz. Ancak şu bir […]

TEDxBursa: The Future of Work | Gelecek Nasıl Gelecek?

The Future of Fork | I advocate “Quality of Life Based Management” systems and believe that the future belongs to those who are able to build social brands/companies. The dynamics of social companies lies in how well you integrate quality of life dimensions into your management and communications practices. T create the future, you need to understand what is happening today. If you fail to do so, you fail to fix today’s issues. If you fail to fix today’s issues, you build the future on a cracked infrustructure.

The End of Communication As We Know It! Kantar Mobile Summit

I spoke at Kantar Mobile Summit, attended by marketing and marketing research gurus. I introduced my “quality of life” model and explained why the future belongs to those who build corporate social brands based on Quality of Life dimensions. My talk is received with much excitement and comments made me think that many people enjoyed seeing how I connected branding, csr, sustainability, marketing and entrepreneurship under one roof. When you tell people you need a purpose for your brand, its not enough. People want to see how to ignite that purpose and my solution made several people quite happy.