Joy.ology Talks

I will be giving a keynote at the Joy.ology Talks event about happiness and corporate branding. My main premise is that focusing on happiness will not bring any productivity or profits to your organization. From an individual’s perspective, I will recommend the same. What I will advocate is a focus on “Quality of Life” which includes both objective and subjective measures. So, once you put “wellbeing-quality of life” at the center of your corporate branding initiatives, you are more likely to have thriving individuals, organizations and society.

TEDxBursa: The Future of Work | Gelecek Nasıl Gelecek?

The Future of Fork | I advocate “Quality of Life Based Management” systems and believe that the future belongs to those who are able to build social brands/companies. The dynamics of social companies lies in how well you integrate quality of life dimensions into your management and communications practices. T create the future, you need to understand what is happening today. If you fail to do so, you fail to fix today’s issues. If you fail to fix today’s issues, you build the future on a cracked infrustructure.

The End of Communication As We Know It! Kantar Mobile Summit

I spoke at Kantar Mobile Summit, attended by marketing and marketing research gurus. I introduced my “quality of life” model and explained why the future belongs to those who build corporate social brands based on Quality of Life dimensions. My talk is received with much excitement and comments made me think that many people enjoyed seeing how I connected branding, csr, sustainability, marketing and entrepreneurship under one roof. When you tell people you need a purpose for your brand, its not enough. People want to see how to ignite that purpose and my solution made several people quite happy.

İnsanın Anlam Arayışı: Viktor Frankl & Tim Berners-Lee

FatmanurErdogan.com | Tim Berners-Lee’ye göre Solid, gücü büyük şirketlerin elinden alıp, interneti demokratik köklerine yeniden döndürmeyi amaçlıyor. Açık kaynak bir yazılım olduğundan bu amaç doğrultusunda Tim Berners-Lee’ye destek vermek isteyenlerin sayısı hızla artıyor. Berners-Lee’ye göre bu projeye katılım sağlayanların çoğu dijital idealistler. İstedikleri yaşamı yaratabilmek için projeye dahil oluyorlar. 

Yetenek ve Başarı

Her şirket yetenekli çalışan arıyor. Büyük ve uluslararası şirketler, milyon dolar bütçeleri kişilik envanterleri ve zeka testlerine harcıyor. Başarılı çalışan ile yetenekli çalışan arasındaki farkı biliyor musunuz? Yetenekli çalışanları işe alırken, onların vizyonlarını hayata geçirebilecekleri platformu sağlayabiliyor musunuz? Bundan önce, sadece şirketinize değil, yetenekli çalışanın kendi hedeflerini hiç soruyor musunuz? Üsküdar Üniversitesi – 2016