Galatasaray University in cooperation with its Leadership Research and Application Center organized human centered Digital Transformation Conference. I gave a keynote on “İş Yaşamında Yeni İnsan” — My talk examines the fact that humans are changing, and address how and why we change. With that workplaces change, too. The difference in my talk is that it not only gives you a thinking methodology but it also inspires you and your teams on how to turn that knowledge into execution.
Come join us on April 20-21 at the Sustainable Brands Conference at the Swiss Hotel. I will be both moderating the conference for two days and will be giving a talk on Corporate Social Branding. http://events.sustainablebrands.com/sb17istanbul/en/
The Future of Fork | I advocate “Quality of Life Based Management” systems and believe that the future belongs to those who are able to build social brands/companies. The dynamics of social companies lies in how well you integrate quality of life dimensions into your management and communications practices. T create the future, you need to understand what is happening today. If you fail to do so, you fail to fix today’s issues. If you fail to fix today’s issues, you build the future on a cracked infrustructure.
I spoke at Kantar Mobile Summit, attended by marketing and marketing research gurus. I introduced my “quality of life” model and explained why the future belongs to those who build corporate social brands based on Quality of Life dimensions. My talk is received with much excitement and comments made me think that many people enjoyed seeing how I connected branding, csr, sustainability, marketing and entrepreneurship under one roof. When you tell people you need a purpose for your brand, its not enough. People want to see how to ignite that purpose and my solution made several people quite happy.
At the CEO Summit in Baku, I talked about the changing dynamics of customer behavior and personality and how it shapes brands and corporate cultures.
The future belongs to those who have the autonomy to create a life that they so desire. Digital transformation requires all corporations to shift cultures and communications. Changing your technology doesn’t mean you are transforming your business digitally.
I gave a keynote at the Marketing MeetUp Change Conference on how the PR world has changed, why we have missed the boat and how to thrive in the new era.
ippaworld.com | İletişim Stratejisti | IPPA Communications | Fatmanur Erdogan | Geleceği Yaratanlar, Geleceği Anlayanlar | Tedx
My first book on psychology of entrepreneurship received much praise from media, executives, entrepreneurs and educators. These days, companies tend to identify entrepreneurial behavior as a company value. Yet, many of them don’t understand what that means. Had they understood what it meant to have entrepreneurial behavior as a value, they would have changed their management systems so people could act accordingly. I am a communications strategist with a proven record of delivering strategic management models that serve the needs and goals of organizations. Without a solid communications strategy, most of your programs will stay stale. You can contact me for a consulting work or to craft a seminar for your business at email@example.com
I’ve introduced and systematically implemented social branding management systems in large and international organizations. I don’t just talk about the benefits of moving from social responsibility toward social branding in organizations; instead I show you what works for you and why. To craft a seminer on social branding and you, please contact me at firstname.lastname@example.org