Mutluluğun Sakıncaları

Columnist, Fatmanur Erdogan

Pozitif psikoloji alanına yoğunlaşan bir psikolojik danışman olarak insanı hazza dayalı mutluluk peşinde koşturarak, yaratılan içsel boşluğun bıraktığı tatminsizlikten fayda sağlayan markaların yavaş yavaş yön değiştirmeye başladığını görmek umut verici. Pozitif psikoloji temelde bireylerin, kurumların ve toplumun yaşam kalitesini hangi faktörlerin nasıl artırdığı ile ilgilense de, “pozitif” kelimesi, bu bilim alanının “mutluluk bilimi” olarak ün salmasına ve kurumlarda mutluluk furyasının da başlamasına ister istemez etken oldu. Mutluluğa böylesine derin bir istekle sarılma ihtiyacı duymamıza çok da şaşırmamak gerek. Son 9 yılda antidepresan kullanımı %160 oranında artış gösterdi. Her 10 kişiden biri antidepresan kullanıyor. BrandMap Dergisi, Kasım 2018 sayısı köşe yazımın […]

Hürriyet TV Canlı Kitap: Girişimci Hayata Yumuşak Geçiş

Book, Beyaz Yakalı Girişimci

My first book on psychology of entrepreneurship received much praise from media, executives, entrepreneurs and educators. These days, companies tend to identify entrepreneurial behavior as a company value. Yet, many of them don’t understand what that means. Had they understood what it meant to have entrepreneurial behavior as a value, they would have changed their management systems so people could act accordingly. I am a communications strategist with a proven record of delivering strategic management models that serve the needs and goals of organizations. Without a solid communications strategy, most of your programs will stay stale. You can contact me for a consulting work or to craft a seminar for your business at fatmanur@ippaworld.com

Logical Incrementalism

Columnist, Fatmanur Erdogan

By Fatmanur Erdogan, Hurriyet Daily News  Entrepreneurship isn’t just for the young. You can start a business at any age. Yet many older adults struggle to overcome a major obstacle – which is that they know too much. When “knowing too much” means accurately understanding the nuances of a market, it’s a good thing. But when “knowing too much” means knowing too much of the wrong thing, or accepting a conventional wisdom that’s sometimes wrong, it gets in the way. Take the conventional wisdom that in order to be successful, a business needs to execute a well-planned, long-term strategy. After a few years having that […]

Working With Millenials

Columnist, Fatmanur Erdogan

By Fatmanur Erdogan, Hurriyet Daily News (click here for Working with Millenials) Last week we talked about Millenials, the young people who have started entering the workforce in recent years.  This week, let’s look at how we can maximize their performance and make full use of what they have to offer. The first thing to remember is to accept Millenials as they are, rather than treating them like some kind of weird aberration.  They aren’t aliens from space.  They are your younger cousins or even your own children.  They are exactly what you want to see in a new generation:  […]