Are you still marketing the traditional way with traditional methods and thought patterns? The science of Positive Psychology and its Quality of Life research in marketing is social and behavioral science that focuses on maximizing consumer well-being. Learn new trends and thoughts on consumer marketing.
Social Media Summit
As a speaker at the social media summit, I talked about how companies need to start giving a voice to their employees. As a communications executive, I have started the nations first Social Media Ambassadors Program, which has been awarded by the Turkish Public Relations Association.
How to Increase Your Odds Of Success
Stanford engineering school professor Tina Seelig studies why some people are luckier than others. Her research shows that luck consists of “many levers and small moments”. Seelig shares three unusual ways to increase your luck.
Logical Incrementalism
By Fatmanur Erdogan, Hurriyet Daily News Entrepreneurship isn’t just for the young. You can start a business at any age. Yet many older adults struggle to overcome a major obstacle – which is that they know too much. When “knowing too much” means accurately understanding the nuances of a market, it’s a good thing. But when “knowing too much” means knowing too much of the wrong thing, or accepting a conventional wisdom that’s sometimes wrong, it gets in the way. Take the conventional wisdom that in order to be successful, a business needs to execute a well-planned, long-term strategy. After a few years having that […]
From Good To Great
By Fatmanur Erdogan, Hurriyet Daily News Sometimes being good just isn’t good enough. When the initial highs of success begin to fade, we almost always want more. We want to move on to even greater things. Whatever our current level, we want to reach for the next one. I think this is human nature. I don’t think I’ve ever met anyone who didn’t want to become at least a little bit better at something. What does it take to go from good to great? We know that it takes a lot of dedication, and that it requires an endless thirst for learning, even when everyone else […]
Working With Millenials
By Fatmanur Erdogan, Hurriyet Daily News (click here for Working with Millenials) Last week we talked about Millenials, the young people who have started entering the workforce in recent years. This week, let’s look at how we can maximize their performance and make full use of what they have to offer. The first thing to remember is to accept Millenials as they are, rather than treating them like some kind of weird aberration. They aren’t aliens from space. They are your younger cousins or even your own children. They are exactly what you want to see in a new generation: […]
Yöneticiler İş Aramada Sınıfta Kaldı
Onur Yüksel, Sabah Gazetesi Küresel ekonomik krizin yoğun olarak hissedildiği geçen sonbahardan bu yana hemen her sektörden pek çok çalışan koltuğundan oldu. Türkiye İstatistik Kurumu’nun (TÜİK) verilerine göre yalnızca son bir yılda işini kaybedenlerin sayısı, 1 milyonun üzerinde. Üstelik lokomotif sektörleri birbiri ardına vuran krizden yalnızca alt kademe çalışanlar ya da yeni mezunlar değil, üst kademe yöneticiler de olumsuz etkilendi. Danışmanlık şirketi Human Resources Management’ın kurucu ortağı Aylin Coşkunoğlu Nazlıaka, son krizde işsiz kalanların yüzde 13’ünün birinci kademe yönetici oldukları tahmininde bulunuyor. Bu da yaklaşık 150 bin civarında yöneticinin işinden olduğu anlamına geliyor. Ancak insan kaynakları danışmanlarına göre krizin ortalama […]