İş Yaşamında Yeni İnsan

İnsan değişiyor. İş yaşamı da değişiyor.

Bu seminer sadece tespitler barındırmıyor. Düşünme metodolojisi geliştirmenizi sağlıyor. Ekiplerinize nasıl hareket etmeleri gerektiğini dair somut çözümler sunuyor.

Joy.ology Talks

I will be giving a keynote at the Joy.ology Talks event about happiness and corporate branding. My main premise is that focusing on happiness will not bring any productivity or profits to your organization. From an individual’s perspective, I will recommend the same. What I will advocate is a focus on “Quality of Life” which includes both objective and subjective measures. So, once you put “wellbeing-quality of life” at the center of your corporate branding initiatives, you are more likely to have thriving individuals, organizations and society.

Digital Transformation Conference

Galatasaray University in cooperation with its Leadership Research and Application Center organized human centered Digital Transformation Conference. I gave a keynote on “İş Yaşamında Yeni İnsan” — My talk examines the fact that humans are changing, and address how and why we change. With that workplaces change, too. The difference in my talk is that it not only gives you a thinking methodology but it also inspires you and your teams on how to turn that knowledge into execution.

Kararlarınız Karakterinizdir.

Fatmanur Erdoğan, Brand Map Dergisi, Köşe Yazısı, 2018 19 Eylül 2017 tarihinde bir haber yayınlandı. Haberin başlığı şöyleydi: ‘Henüz 30’larında bir milyarder: Elizabeth Holmes’. Haber dikkatimi çekti, çünkü Amerikalı girişimci Holmes hakkında yapılan bu haberin başlığı hem geçersiz, hem de haberin bitiş cümleleri olan ‘Hala başarı merdivenlerini hızla tırmanıyor’ ifadesi bugünün gerçeklerini yansıtmıyordu. İronik bir durum vardı bu haberde: Holmes, dürüst olmayan uygulamaları nedeniyle alaşağı edilmişti ve Holmes hakkında haber hazırlayan gazeteci, doğru habercilik ilkelerine aykırılık gösteren bir haber yayınlıyordu. Bu iki durum şu soruyu sormama neden oldu: iyi niyetli insanlar, uygunsuz işlere neden bulaşırlar? Hikayeyi kısaca anlatmak isterim: 19 […]

TEDxReset: The Future of Work

The future belongs to those who have the autonomy to create a life that they so desire. Digital transformation requires all corporations to shift cultures and communications. Changing your technology doesn’t mean you are transforming your business digitally.

Stratejik İletişim’e Pozitif Psikoloji Temelli Yaklaşımlar

Fatmanur Erdogan, M.A. Counseling Psychology “In the factory we make cosmetics. In the store we sell hope” “Fabrika’da kozmetik ürünler üretiyoruz. Mağazada ümit satıyoruz.” (Charles Revson, founder of Revlon). Türk insanı olarak dramayı pek severiz. Öyle severiz ki, iletişim kampanyalarında hep damardan gireriz. Birkaç bebek, anne-çocuk, fakir hayatlar, göz yaşı da döktürttük mü… deymeyin keyfimize. Bu damarı yakaladık mı bırakmayız. Birbirinin aynısı kampanyalar, reklam filmleri ve sadece fikir bazlı hazırlanmış iletişim çalışmalarına maruz kalıp dururuz. Biraz cesaretiniz varsa kuralları yıkmaya, iletişim alanında yenilikler yaratmaya, kurumsal iletişimi canlandırmaya, buyrun o halde, iletişimde pozitif psikoloji labaratuarına… Stratejik İletişim’e Geleneksel Yaklaşımlar Reklam çalışmaları […]

Research: Career Successes Come in Clusters

In 1905, Albert Einstein was on a roll. Between March and June of that year—which scientists refer to as his annus mirabilis, or “miracle year”—the legendary physicist finished three different papers that would radically change how we think about space and time, and pave the way for quantum physics. “And that’s not even getting into the summer,” marvels Dashun Wang, an associate professor of management and organizations at Kellogg. To Wang, Einstein’s big year posed a puzzle. In a previous study looking at the careers of more than 10,000 scientists, Wang had found that the timing of a researcher’s most influential […]

Beyond The 5 Senses

The world we experience is not the real world. It’s a mental construction, filtered through our physical senses. Which raises the question: How would our world change if we had new and different senses? Could they expand our universe? Technology has long been used to help people who have lost, or were born without, one of the five primary senses. More recently, researchers in the emerging field of “sensory enhancement” have begun developing tools to give people additional senses—ones that imitate those of other animals, or that add capabilities nature never imagined. Here’s how such devices could work, and how […]

Positive Psychology @ Work

Positive Psychology is the science of human performance. It focuses on identifying the factors that drive greatness and on developing methods to train people and teams to perform at their best. Positive Psychology is the scientific study of the strengths that enable individuals and communities to thrive. The field is founded on the belief that people want to lead meaningful and fulfilling lives, to cultivate what is best within themselves, and to enhance their experiences of love, work, and play. At IPPA Positive Psychology Academy, we offer trainings and communications projects that foster better quality of work-life. When people experience positive emotions, […]