ippaworld.com| At Bloomberg HT’s Entrepreneurs’ World Series, I address why entrepreneurs need to focus on communications and building social enterprises rather than solely selling goods and services.
TEDxBursa: The Future of Work | Gelecek Nasıl Gelecek?
The Future of Fork | I advocate “Quality of Life Based Management” systems and believe that the future belongs to those who are able to build social brands/companies. The dynamics of social companies lies in how well you integrate quality of life dimensions into your management and communications practices. T create the future, you need to understand what is happening today. If you fail to do so, you fail to fix today’s issues. If you fail to fix today’s issues, you build the future on a cracked infrustructure.
CEO Summit Baku
At the CEO Summit in Baku, I talked about the changing dynamics of customer behavior and personality and how it shapes brands and corporate cultures.
The End of Communication As We Know It
I’ve introduced and systematically implemented social branding management systems in large and international organizations. I don’t just talk about the benefits of moving from social responsibility toward social branding in organizations; instead I show you what works for you and why. To craft a seminer on social branding and you, please contact me at fatmanur@ippaworld.com
Are You Emotionally Healthy?
Possessing emotional health has nothing to do with how intelligent or attractive or rich you are. In fact it is possible that high achievers are the least likely to be emotionally healthy, of any group. Many emotionally healthy people have relatively low paid, low status jobs and focus more on their home than their work lives. Most of us are born emotionally healthy. A baby knows exactly who he or she is. Most toddlers know who they are, and when they feel safe, are spontaneously joyful. It is usually when children go to school , especially from ages seven to […]
Building Trust Through Transparency
There is a crisis of public trust in business, institutions, government and non-governmental organizations (NGOs)–global study finds. CEOs’ trust has plummeted, too. Do they really care? Most executives understand that trust is key for business growth. But to gain trust, they do very little and in baby steps. So, it makes us wonder: Do they really care? Because if they did care, solutions are abundant. They either don’t know how to go about building trust and loyalty or they really don’t care. Which is it? Here is one solution to companies who care: Let’s take transparency. Demands for “transparency” carry […]
The Science of Swaying Choices
One barrier to climate change is bad choice architecture. If we frame a fee as a “carbon offset” instead of a “carbon tax,” we could move people to make more environmentally friendly decisions. This term “choice architecture” was coined by Thaler and Sunstein (2008) and refers to the practice of influencing choice by changing the manner in which options are presented to people. For example, this can be done by setting defaults, framing, or adding decoy options. Default options are pre-set courses of action that take effect if nothing is specified by the decision maker (Thaler & Sunstein, 2008), and […]
What Can We Learn from the World’s Happiest People?
There’s a “queer genesis” to happiness. It doesn’t just evolve on its own, and the best place to start is at the macro level. Nations need an established history of economic stability and security.
Can Artificial Intelligence Teach Us How To Communicate Better?
Think about how you interact in an office.
Whatsapp? Slack? Email?
Messaging apps like Slack probably improve your workflow, but group chat is like being in an all-day meeting with random participants and no agenda.
From Good To Great
By Fatmanur Erdogan, Hurriyet Daily News Sometimes being good just isn’t good enough. When the initial highs of success begin to fade, we almost always want more. We want to move on to even greater things. Whatever our current level, we want to reach for the next one. I think this is human nature. I don’t think I’ve ever met anyone who didn’t want to become at least a little bit better at something. What does it take to go from good to great? We know that it takes a lot of dedication, and that it requires an endless thirst for learning, even when everyone else […]