The usual image of how creativity happens: A composer inadvertently hears a melody rising from a babbling brook, or an ad agency creative director crumples page after page of aborted ideas ripped from the typewriter until the right one lands. But creativity, some claim, can come from a far less elusive muse — from a structured process, one that opens up the ranks of the creative to a wider swath than the Steve Jobs, Jonas Salks and Franz Schuberts of the universe. “I think there are individual differences in our propensity to be creative,” Twitter says Wharton marketing professor Rom Schrift, “but having […]
Bloomberg HT: Girişimcilik Dünyası
ippaworld.com| At Bloomberg HT’s Entrepreneurs’ World Series, I address why entrepreneurs need to focus on communications and building social enterprises rather than solely selling goods and services.
On Conformity
Here is Dan Ariely’s response to one employee’s question on wearing suits to work.
Entrepreneurship In Its Social Vein
By Fatmanur Erdogan, for Hurriyet Daily News At first glance, it’s not easy to find entrepreneurs whose businesses revolve around a social or environmental issue. For most entrepreneurs, the priority seems to be just getting a business going, and worrying later about making it socially and environmentally sustainable. There are many reasons for that. Most entrepreneurs consider it a luxury to focus on social or environmental issues. They want to find financial security first, to get on their feet and move beyond the daily survival worries. Dedicating oneself to another, bigger cause is a daunting responsibility, and most businesses focus […]
Finding Inspiration In A Dry Spell
An entrepreneurial person is resourceful, curious, and observant. Always looking for something new to learn. Always looking for new opportunities, and always pursuing the ones that hold promise of changing things for the better.