Kararlarınız Karakterinizdir

19 Eylül 2017 tarihinde bir haber yayınlandı. Haberin başlığı şöyleydi: ‘Henüz 30’larında bir milyarder: Elizabeth Holmes’. Haber dikkatimi çekti, çünkü Amerikalı girişimci Holmes hakkında yapılan bu haberin başlığı hem geçersiz, hem de haberin bitiş cümleleri olan ‘Hala başarı merdivenlerini hızla tırmanıyor’ ifadesi bugünün gerçeklerini yansıtmıyordu. İronik bir durum vardı bu haberde: Holmes, dürüst olmayan uygulamaları […]

Stratejik İletişim’e Pozitif Psikoloji Temelli Yaklaşımlar

Fatmanur Erdogan, M.A. Counseling Psychology “In the factory we make cosmetics. In the store we sell hope” “Fabrika’da kozmetik ürünler üretiyoruz. Mağazada ümit satıyoruz.” (Charles Revson, founder of Revlon). Türk insanı olarak dramayı pek severiz. Öyle severiz ki, iletişim kampanyalarında hep damardan gireriz. Birkaç bebek, anne-çocuk, fakir hayatlar, göz yaşı da döktürttük mü… deymeyin keyfimize. […]

Positive Psychology @ Work

Positive Psychology is the science of human performance. It focuses on identifying the factors that drive greatness and on developing methods to train people and teams to perform at their best. Positive Psychology is the scientific study of the strengths that enable individuals and communities to thrive. The field is founded on the belief that people […]

Bloomberg HT: Girişimcilik Dünyası

ippaworld.com| At Bloomberg HT’s Entrepreneurs’ World Series, I address why entrepreneurs need to focus on communications and building social enterprises rather than solely selling goods and services.

Bildiğimiz PR’ın Sonu!

As a communications professional, I am fed up with the mediocre communications practices. PR as we know it has changed dramatically, yet in Turkey, change is literally impossible in this area. It’s not enough for communicators to be creative and dynamic. Management teams lack significant knowledge and interest. Just in case you are interested in […]

http://www.ippa.biz/corporate-social-branding-lab/

Corporate Social Branding Lab

If you want your business to stay in the game and thrive, brands need to start delivering attributes that cater to the needs of todays customers and society. How? Contact me for a consulting or a seminar for your organization at fatmanur@ippaworld.com

How to Increase Your Odds Of Success

Stanford engineering school professor Tina Seelig studies why some people are luckier than others. Her research shows that luck consists of “many levers and small moments”. Seelig shares three unusual ways to increase your luck.